Design Tips for flexible packaging bags and pouches

Realize the packaging function

Packaging has four functions: Protecting and storing products, facilitating logistics (storage and transportation), promoting sales, and facilitating use. Flexible packaging is generally used directly as sales packaging.

Therefore, flexible packaging materials must have excellent

Mechanical properties (tensile strength, stiffness, wear resistance, tightness, elongation, child friction, etc.),
Physical and chemical properties (brightness, fragrance, oil resistance, chemical resistance, shading, etc.),
Processing properties, printability, formability, anti-static, thermal shrinkage, etc.),
Appearance (transparency, whiteness, gloss),
Environmental protection (hygiene, safety, easy waste disposal), etc.

Economic principle

There are many packaging designs that can be used to fulfill the packaging function of a certain product.

When selecting the best packaging design, economic efficiency should be the main consideration, and the cost should be as low as possible.

The value of the overall packaging should match the quality of the product. Neither does excessive packaging lead to packaging waste nor does excessive simplification of packaging lead to a reduction in the added value of the product.

Packaging standardization

Nowadays, the speed of circulation is high and production cycles are faster. Therefore, the packaging produced, especially the flexible packaging of products, requires a very high degree of mechanization and automation to meet the various needs of society.

This requires the standardization of the thickness and width of flexible packaging substrates to be suitable for assembly line production of various flexible packaging materials, automatic composite equipment, flexible packaging container forming equipment, and high-speed printing equipment.

The principle of brand personalization and customization

With the improvement of science and technology and production level, numerous products are flooding the market, and the competition is very fierce. At the same time, people’s consumption level has greatly improved, and the requirements for the quality of packaging are also becoming higher and higher.

Therefore, enterprises integrate the traditional culture and art of cultural products into packaging, making packaging designs to create personalized packaging and brand packaging, improving the competitiveness of products and increasing the added value of products.

Would like to know more about custom printing flexible packaging bags and pouches? Contact us right now via info@gozenpackaging.com or WhatsApp at +86 18571566509