The 5 most important trends in the food packaging industry in 2022

In the food industry, the packaging is as important as the content itself. Food packaging markets the product extends its shelf life and facilitates transportation over long distances. Knowing the latest trends in food packaging can help you play it safe when choosing your packaging.

How do you find the best design for your products? What modern food packaging trends should you be aware of? Let’s take a look below details.

Food with an “open identity”

Clear and well-designed nutrition labeling is fundamental and essential. Combined with smart technologies such as QR codes, consumers can now learn even more detailed and transparent information about food.

From farm to table, consumers will learn how food becomes the “prepared” meal they’re served. Concerns about food safety and health are greatly reduced as a result of this way.

In addition, consumers become more emotionally involved through supply chain stories and can become part of the stories, if the brand claims are well presented in the stories through QR codes.

Customization

Customization is an important part of food packaging and one of the leading trends. Over 50% of Generation Z want personalized products. Take Coca-Cola, for example. after the beverage giant successfully launched name-printed bottles, orders for personalized gifts on its online shop saw a massive spike in sales.

Moreover, the trend of custom printing food packaging is now affordable for even smaller food businesses. Come to us, at GozenPackaging.com, there are several ways to custom packaging to increase brand recall and appeal. Especially with digital printing, a low MOQ of around 500 bags is supported.

Sustainability

“84% of consumers are willing to pay an extra amount for sustainable packaging”

In recent years, food packaging has become increasingly environmentally friendly. The quest for eco-friendly solutions has led major brands to ditch single-use plastic and offer biodegradable, recyclable, or reusable packaging.

Single-serve for on the go

In addition, single-serve and controlled-serve packaging will become more popular. For snack manufacturers, offering best-selling products in a variety of packaging formats means additional appeal to different consumer demographics.

For consumers, single-serve packaging means they can snack without having to deal with measuring and calculating to determine the nutritional content of a single serving, not to mention that small packages are portable and convenient.

Premade Stand up pouches – the rising rock star

In nearly all food packaging markets, pre-made stand-up pouches have seen an increase in demand, and this trend is only going to get stronger.

From clean, high-quality looks to ease of shipping and handling to innovations in flexible pouch packaging for messy products like creams, soups, and sauces, demand for pre-made pouches shows no signs of slowing down.

Demand for machines to fill and seal pre-made pouches has also increased, with the hottest applications being protein powders, dairy products, liquids, and grain-free flour alternatives.

The snack industry has also seen a recent increase in demand for machines to package pre-made pouches. Popular applications include cereals and meat snacks such as beef jerky, which is regaining popularity as a healthy, protein-packed snack.

Further trends in the food packaging industry

Emerging Trends in the food packaging industry are largely driven by the need for smart, clean, practical, and sustainable solutions. It’s time to embrace these emerging trends for your brands moving forward.